Social Innovation Design
A hyper-local upcycling startup that inspires people to grow their own food during a pandemic.
Product Design Lead
Branding & Web Design
Manufaturing & Delivery
2020 Summer (100-days)
Because COVID-19 has disrupted global and domestic supply chains, food security is crumbling everywhere. Shelves are empty, farms are lacking labor, and grocery stores are becoming a bio-hazard. We might be at the precipice of a global food shortage, yet very few people today can and do grow their own food at home.
So what can we do to help?
Minimally processed up-cycled hydroponic planters
Early sketches used to communicate the scope of this project to my team.
An e-commerce Webflow store and Instagram page that educates people about hydroponics.
Made in my Backyard. Delivered with my E-bike and USPS.
- 💸 Profit is only one dimension for measuring a Design’s impact.
- ✍️ Design touches literally every aspect of a business.
- 🔎 The discoverability of a product is as critical as its usefulness.